Sun, sand and palm fronds wafting in a worry-free ocean breeze—that’s Tommy Bahama. But while the high-end fashion retailer caters to the pursuit of a refined, laidback lifestyle, the brand itself has done nothing but aggressively expand its global reach with lifestyle products that cover everything from head-to-toe and floor-to-ceiling.
To help better tell the brand and lifestyle story, and to support Tommy Bahama’s broader offerings beyond the core clothing line, Acquity Group helped Tommy Bahama identify a digital experience management platform, including content management, analytics and search merchandising. To open eCommerce doors to loyal in-store Tommy Bahama customers (and to provide a shopping option if they couldn’t find what they were looking for), Acquity Group helped develop Tommy Bahama’s endless aisle in-store experience in 2010. Since then, in-store kiosk sales continue to increase YOY, and are currently up 56% compared to last year.
Since the launch of TommyBahama.com in 2008, Tommy Bahama has seen the stock in its brand rise with its continued worldwide expansion. On the robust eCommerce platform built by Acquity Group, the company continues to showcase every aspect of its luxury brand, from monthly new arrivals to food and cocktail recipes and new retail store locations like New York, Tokyo, Hong Kong, Singapore, and Sydney.
While it may have all started in 1993, “as a single thread of an idea,” Tommy Bahama is now an established global multichannel brand, poised to welcome the next wave of growth and expansion driven by TommyBahama.com and Acquity Group.