Faced with a static online presence and high costs, a web content management implementation became the spark Adobe needed for a system restructuring effort to improve customer engagement and reduce costs. Adobe also knew software has been transformed from what could be considered an impersonal tool, to a fully integrated part of people’s work, play, and personal lives. This led the company to embrace a mission with two primary challenges. The first involved updating the online strategy for, and focus of, Adobe’s public-facing consumer website; the second dealt with re-tooling the company’s intranets for maximum cost efficiencies and improved workflow.
Adobe engaged Acquity Group to help select a content management solution that would enable Adobe to host and manage their public (Adobe.com) and private (intranet) sites on the same platform. Acquity Group helped Adobe collect, organize, and prioritize their requirements for a content management solution and assisted in the migration of Adobe’s existing sites to the Day platform.
Following the successful integration of Adobe’s intranet program, Acquity Group focused on the re-launch of the Adobe Acrobat X product release and optimized content for 29 languages across 56 geographies. The result: Acquity Group and Adobe created a world-class product showcase for one of the world’s most-visited business sites. The new site provides consumers a fresh online experience that features Adobe's suite of products and how they work together to improve productivity and provide integrated, customer-focused solutions.