• Search Engine Marketing & Loyalty Optimization

    Argo Tea

    As Argo Tea’s strategic partner, we develop and manage SEM (search engine marketing) efforts to enhance Argo Tea's loyalty program with personalized information, location-based specials and targeted promotions to expand its brand to mobile customers and increase loyalty program membership across all channels.

  • Persona-Driven Website Experience


    We refocused Belk’s eCommerce site on new branding and a redefined, persona-driven customer experience that repeatedly drove record sales and traffic during the all-important holiday season for the nation’s largest family-owned department store chain.

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