What do procurement officers at B2B companies want from an online experience?

Acquity Group surveyed 207 corporate buyers with annual budgets in excess of $100,000 on their purchasing habits and preferences. The study offered valuable insights into buyer demographics, purchasing strategies, and some of the opportunities available for today's B2B eCommerce sites to succeed.

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Acquity Group is a leading Brand eCommerce® and digital marketing company, now part of Accenture Interactive, a group within Accenture Digital that helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Acquity Group leverages the Internet, mobile devices and social media to enhance its clients' brands and eCommerce performance. It is the digital agency of record for a number of well-known global brands in multiple industries. Acquity Group has served more than 600 companies and their global brands through twelve offices in North America. For more information about Accenture Interactive, visit accenture.com/interactive.

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