Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment.
Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users globally, while the use of mobile phones for Web access is expected to overtake PCs by 2013, according to Gartner. These trends present tremendous opportunities for companies to develop mobile content that can dramatically improve customer engagement, deliver highly satisfactory experiences, and strengthen loyalty.
Those engagement opportunities will only turn into realities when mobile is done right. Delivering engaging content to customers and prospects via mobile requires more than simply repurposing existing Web content. Mobile content must be designed and optimized for the device type (e.g., Android, iPad). If consumers don’t find the content engaging or if it’s difficult to navigate, they’ll simply drop off—and may not return.
Acquity Group joined forces with Adobe and Peppers & Rogers Group to share insights into building a relevant and engaging mobile customer experience.
To learn more, download the whitepaper.