Based on more than 2,000 consumer surveys across the U.S., Acquity Group’s 2014 Internet of Things (IoT) Study examines consumer adoption of connected devices and smart technology now and in the future.
The study found consumer adoption of network connected technology is on the rise, with 69 percent of consumers planning to buy an in-home device in the next five years. By the end of next year, a total of about 13 percent of consumers will own an in-home IoT device such as a thermostat or in-home security camera. Currently, only about 4 percent of those surveyed own such a device.
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