January 30, 2013
Industry veteran David Chang joins Acquity Group to grow the agency's strategic capabilities in elevating brands, acquiring customers and creating engaging digital experiences.
Acquity Group (NYSE AMEX AQ), a leading digital agency, announced today it has appointed David Chang as Senior Vice President of Digital Strategy, Marketing and Creative services. Chang will lead a team of 150 digital experts in driving exceptional business results for Acquity Group's growing client base.
With 16 years of experience at SapientNitro across multiple global geographies, Chang has delivered digital marketing and eCommerce solutions for leading retail, consumer products and telecommunications brands. During his tenure, he grew some of the company's largest clients and strongest brands by staying highly focused on solving strategic business challenges. His background in growing high-performing teams will be instrumental in his role at Acquity Group.
"Our ability to attract and retain the world's best talent is the driving force behind Acquity Group's success in the digital services industry," said Jay Dettling , President, North American Services at Acquity Group. "David's experience in building long-lasting client relationships through the delivery of integrated marketing, creative and technology services will enable us to further expand our business and provide a highly differentiated offering."
The addition of Chang to Acquity Group's leadership team reinforces the company's focus on elevating brands, acquiring customers and creating engaging digital experiences for B2C and B2B clients through its Brand eCommerce offering.
"I am excited to join a team of such remarkably talented people," said Chang. "We are uniquely positioned with the expertise, scale and agility to help clients acquire, convert and retain customers in innovative and memorable ways."
ABOUT ACQUITY GROUP
Acquity Group is a leading Brand eCommerce® and digital marketing company, now part of Accenture Interactive, a group within Accenture Digital that helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Acquity Group leverages the Internet, mobile devices and social media to enhance its clients' brands and eCommerce performance. It is the digital agency of record for a number of well-known global brands in multiple industries. Acquity Group has served more than 600 companies and their global brands through twelve offices in North America. For more information about Accenture Interactive, visit accenture.com/interactive.