April 03, 2012

Recognized for its innovative digital strategies and expanding global marketing expertise, Acquity Group was featured on BtoB Magazine's annual list of leading interactive agencies.

Acquity Group LLC, a leading global Brand eCommerce™ and digital marketing company, announced today that it has been named a “Top Interactive Agency” by BtoB Magazine. This is the third consecutive year that Acquity Group has been singled out in the magazine’s annual list of the nation's best B-to-B agencies.

Despite anemic, single-digit increases in total 2011 U.S. ad spending, many leading B-to-B agencies experienced double-digit revenue gains over the past year. The BtoB Top Agency List recognizes those agencies that have exemplified growth in the B-to-B sector based on a list of criteria that considers revenue gains, new client acquisitions, marketing innovation and quality of work.

As a market leader in Brand eCommerce™ and digital marketing solutions, Acquity Group was recognized for its expanding role helping leading business-to-business companies like Adobe, Mine Safety Appliances (MSA), and Kennametal develop memorable online and mobile web experiences. With a wide range of capabilities that blend creative design, digital marketing, and sophisticated technical implementation of eCommerce platforms, Acquity Group's core expertise developing seamless cross-channel customer experience is in high demand in the B-to-B space.

"Our exceptional talent and strong knowledge base in the global eCommerce marketplace enables us to consistently deliver significant wins for B-to-B brands worldwide," said Chris Dalton, Acquity Group co-founder and CEO. "Repeated recognition by such a respected industry outlet is a humbling point of pride."

In addition to being named a BtoB Magazine Top Agency, Acquity Group has received several other recent awards, most notably being recognized as Adobe Digital Marketing Regional Partner of the Year and hybris North American Partner of the Year.

Acquity Group is a leading Brand eCommerce® and digital marketing company, now part of Accenture Interactive, a group within Accenture Digital that helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Acquity Group leverages the Internet, mobile devices and social media to enhance its clients' brands and eCommerce performance. It is the digital agency of record for a number of well-known global brands in multiple industries. Acquity Group has served more than 600 companies and their global brands through twelve offices in North America. For more information about Accenture Interactive, visit accenture.com/interactive.