Menards needed to establish an online presence that would allow them to better compete in their industry. Their current website did not have eCommerce capabilities and was generally utilized to advertise in-store promotions and store gift cards. The company wanted to enter the online marketplace in a way that would best support its current business.

Acquity Group assisted in developing a strategy to market specialty products through Menards Online Collections. Search functionalities were improved and a syndicated feed to shopping sites was established. The team also worked with Menards to create a customer service and order management process which was hosted through the OnDemand model. The team helped design and build the various intergration points for order handlings, payment processing and inventory handling.

Acquity Group launched the Menards eCommerce site, with a total of 12,000 specialty home improvement items, in 8 weeks using Commerce OnDemand capabilities. The client was very satisfied with the overall look and feel of the website, as well as with its eCommerce capabilities.