Francesca's approached Acquity Group with the challenge of building a new online presence that could support their rapid growth as well as help them better capitalize on their existing brand and loyal customer base.

Acquity Group created a 12-month digital marketing roadmap that included a comprehensive plan for integrated e-mail, paid search and in-store marketing. Acquity Group then developed an enhanced eCommerce site utilizing the Commerce OnDemand® solution. It was created with an improved look and feel that better represented their branding - providing a seamless multi-channel customer experience. Cross-sell opportunities were optimized through the site’s “complete the look” feature which recommended several coordinating items for each product.

The launch of the enhanced online store and refined digital marketing plan resulted in record-breaking sales for Francesca’s Collections. After our launch, the site generated more revenue in six weeks than it had in the prior 18 months combined, and holiday sales doubled compared to the previous year. The marketing campaign has continued to be a success, with a steady increase of new mailing list subscribers. The powerful eCommerce site’s new capabilities provide customers an improved shopping experience that strengthens Francesca’s existing brand.