2012 Brand eCommerce Audit™
How well are America's top retail brands engaging customers - both actual and potential - across channels?
Seems like a relatively simple question. Brands, after all, are in the business of connecting with customers and, often, their success literally depends on it.
But as device and channel proliferation (“sprawl” might be more accurate) continues to compound touchpoint challenges, are America’s top retailers navigating the shifting engagement seas or struggling to remain above water?
To gauge the efforts of top marketers, Acquity Group used Interbrand’s “Best Retail Brands 2012” as a baseline retailer index and examined customer expectations across six key channels.
To learn more, check out our related web experience or download the full report.
ABOUT ACQUITY GROUP
Acquity Group is a leading global Brand eCommerce® and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create unique brand experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, American Express, General Motors, Grainger, and Tommy Bahama through offices in North America and Asia.
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