10.07.09
Ensuring Business and IT Alignment During Tough Times
Companies need to be smart about their technology investments – knowing when and where to invest.
During recessionary markets, IT departments typically react to cost containment pressure by slashing budgets across the entire organization. Unfortunately, these cost-cutting efforts create a rift in the relationship between IT and corporate, as IT is now unable to support business goals and execute strategic initiatives due to lack of resources. Now more than ever, companies need to be smart about their technology investments – knowing when and where to invest – not only to increase productivity but also to gain a competitive advantage.
Portfolio Based Resourcing can help address these needs by ensuring continued corporate and IT alignment through the use of a business technology portfolio, which helps a business achieve consistent, optimal outcomes. A strong Portfolio Based Resourcing program allows an organization to:
- Focus on executing priority projects that can be completed efficiently, with limited resources
- Establish rational budget allocation to enable cost containment efforts based on the likelihood of project success and completeness
- Enable IT to communicate their value to the overall business.
ABOUT ACQUITY GROUP
Acquity Group is the world’s leading multi-channel commerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group is headquartered in Chicago, with offices across the U.S. To define a unique perspective for your business, contact Acquity Group at www.acquitygroup.com.