Hampered by a Web presence largely untouched since 2001, the Underwriters Laboratories (UL) asked Acquity Group to complete a global site rebuild and redesign. Our multi-year strategy paved the way for a complete overhaul: aligning a dozen-plus regional sites to reflect a unified branding strategy; refining overall online strategy; implementing Interwoven, search and web analytics platforms; and rolling out a phased global site redesign.
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