TMaG (Taylor Made adidas Golf) knew that its multiple branded sites – with separate shopping carts – made for a fractured user experience. Launching a unified new website in time for golf season required agile coordination among our core Creative, Strategy, and Technology Services teams. Our Demandware solution – launched to beat the spring sales crush – adds a secret weapon to TMaG’s bag: a completely new experience offering a global, unified digital marketing platform via a single shopping site.
See the live partnership from Acquity Group and TaylorMade.VISIT THE SITE