Ivy Funds’ corporate website was trailing the market—outdated visual design and branding, complex registration flow, and unfriendly information architecture. So Ivy Funds asked Acquity Group for a from-scratch redesign, including new visual design, improved search, and new information architecture. Implementing search and streamlining registration invites potential investors to explore the new site, while our custom CMS tool makes content maintenance a snap for Ivy Funds’ marketing department.
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