Francesca’s Collections challenged Acquity Group to develop a comprehensive, cross-channel marketing plan and implement its first-ever eCommerce solution. Focusing on integrated email, paid search, and strategic in-store marketing solved the boutique retailer’s cross-channel challenges. Our Commerce OnDemand platform provided a scalable solution for creating and managing merchandise content. Buoyed by the new end-to-end customer experience, the site rang up more sales in 6 weeks than in the previous 18 months combined.
"It was time to bring our online presence to the same experience as our retail stores—and that’s why we chose Acquity Group."
~ Jon Yi
President and CEO
Francesca's Collections
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