Casual Male Retail Group—which includes the brands B&T Factory Direct, Casual Male XL, LivingXL, ShoesXL and Rochester Big and Tall—operates catalog and eCommerce divisions plus 450 brick-and-mortar stores across Canada, the USA and Europe. Research showed that customers wanted to access the world’s most extensive line of big and tall products in a one-stop shopping experience—online and offline. Acquity Group designed and delivered a hosted eCommerce presence, DestinationXL.com, that mirrored the customer experience in DestinationXL’s physical stores. With the six brands under a single digital roof, customers can seamlessly shop across the new website with one unified shopping cart.
"“The Acquity Group project team clearly understood our goals and aspirations and worked tirelessly to make DestinationXL.com a reality.”"~ Dennis Hernreich, COO and CFO
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