Bebe CASE STUDY6 OF 59 Boot-Barn

Belk, the nation’s largest family-owned department store chain, was battling usability and uptime challenges with its legacy eCommerce site. Acquity Group’s people, process, and technology assessment laid the groundwork for our digital strategy and roadmap’s scalable short-term solutions and upgrade/replace long-term recommendations. And by re-focusing the site on Belk’s new branding and redefining the site’s customer experience, we created a new persona-driven experience that repeatedly drove record sales and traffic over the all-important holiday season.