Bebe’s complex problem: move eCommerce site maintenance in-house, manage it with a small IT staff, and simultaneously increase tracking & reporting. Acquity Group’s initial analysis identified outdated technology as a limiting factor, so our strategy roadmap focused on implementing current software and hardware solutions into a completely new eCommerce platform. Implementing Blue Martini cut ongoing hosting/maintenance costs by over 40% and automating product introduction shortened Bebe’s product and sales cycle.